SELLING YOUR FLORIDA PROPERTY

You may already be aware of how VERY different the buying process is in Florida compared to the UK.

Is the selling process the same?    ABSOLUTELY NOT!!

The Basics

It is very important that you understand the selling process for your Florida property so that you get the highest possible price.

The real estate agent YOU EMPLOY to sell (list) your home is representing you.  Do not take this decision lightly. 

I would advise that you interview (even if it is only by telephone) at least 3 real estate agents.

IMPORTANT!!

Ask the following basic questions about the Real Estate you are interviewinbefore going any further:

1. Are they familiar with working with UK sellers? 

2. How many properties have they sold this year for UK sellers?

3. Do they have a Florida Brokers license?

4. Are they Certified International Property Specialists

5. Are they a member of the National Association of Estate Agents UK Ltd?

These are the very minimum.

The selling agent should be able to provide you with....

• Complete an extensive research of local market conditions, including:
  • the listing and selling price of all houses in your area for the last six months,
  • the listing price of houses currently on the market, and
  • the listing prices of houses that were on the market but did not sell.
    

• A marketing plan.
  • How will you they market your house to real estate agents? Most buyers use a real estate agent, so marketing to real estate agents is essential. How much money can you afford to devote to advertising? Call the local newspapers to determine how much it will cost for advertisements. You'll want to run daily and Sunday ads in the newspapers.
  • Will they create your sales flyers? Buyers expect fact sheets to take with them when they drive-by or tour a house for sale.
  • Where will for sale signage be placed?
  • How will potential buyers find information about your house on the Internet? You'll want potential buyers who begin their house shopping on the Internet to find your house.

Who will take inquiry calls and schedule appointments? You'll want someone to be available to answer inquiry calls and schedule appointments. Be sure to schedule showings as quickly as possible - even the same day.

Confirm that the potential buyer has pre-qualified for a mortgage loan.

• • If the buyer is buying with cash, confirm that they have the necessary resources.
  • If the purchase is contingent on the buyer selling their own house, confirm that the buyer's house is on the market. (You may also want to determine how long the buyer's house has been on the market.)

• Negotiations, Contracts and Closings
  • Are they skilled at preparing contracts?
  • The agent must explain your responsiblities as a seller
  • Who will write the contract? Will you need to hire an attorney? If so, what will be the attorney's fees?
    Tips: In addition to the sales contract, you'll need to complete a Seller's Disclosure.

Do NOT sign any listing contracts without fully understanding the contract details. 

For more information, please request any of the FREE Sellers Reports.